In the year 1970 Harley Davidson motorcycles were the only heavy weight motorcycle manufacturer in the US. Because of this advantage they very quickly dominated motorcycle for sale. Because Harley only targeted the heavy-weight market it made it very easy for the Japanese competition to find their niche making light to medium-weight cycles. As a result Harley Davidson had to adjust it’s marketing mix to meet the needs of its customers. PRODUCT- When AMF (American Machine and Foundry) acquired Harley Davidson they “tripled the output” of Harleys, however “they lost control of product quality.” As a result, “Harley’s reputation suffered as its bikes became less dependable.” In order to avoid financial ruin they “attacked the quality problems” with the product. They improved  [...]

You’ve made the big decision: it’s time to buy a motorcycle. You’ve done your research and you basically know what style, and maybe even what particular model you want. Now, it’s time to head to the showroom and make a deal! Before stepping foot into your local motorcycle dealer, keep this in mind: prices are often non-negotiable… particularly on popular models like honda, harley-davidson, BMW etc. Motorcycle dealers do not work with the same high profit markets as car dealers, and are much less capable of making a better deal than what’s listed on the price tag. But, slow-selling models (those usually on sale) sometimes have a bit of negotiation room. And, of course, you’re always free to try and get a few accessories (helmets, gloves, maintenance) thrown in to seal the deal. The good news  [...]